Jonathan Rodrigues' previous article on Reintroducing Mediation to Millennial India, set out solutions to awaken interest and the widespread application of mediation as a dispute resolution mechanism in India, focusing on restructuring and reintroducing mediation practices on a legislative and institutional level. Part two of the article by Jonathan, looks at branding and marketing of mediation in India, and is titled ReBranding and ReMarketing Mediation in Millennial India.

Mediation requires an entirely different branding approach — away from being a charitable amenity in court, towards becoming a commercially viable service. This generation can’t afford its time and money on courtroom services. The modern era demands time-efficient, cost-effective, and stress-free services, which makes mediation a preferable option for resolving disputes—but at the moment, it’s rarely even considered. Click to read more, via International Mediation Institute